The fundamental key to an effective travel content marketing strategy is compelling and informative writing, and over the last 25 years, Andrew Hempstead has gained all the tools necessary to create content that will be beneficial to your travel-related company or the destination you represent. He draws on 25 years of travel writing for some of the world’s most prominent travel publishers and online travel companies to create valuable content that can be used for websites, blogs, press releases, and eBooks.
One of the main advantages of an online-based marketing strategy is that it can be relatively simple and extremely cost effective. It doesn’t require large ad spends or a stand-alone marketing department to be successful. The cost of developing engaging content is minimal when compared to other forms of advertising. For example, the cost of creating web content, regular blog posts, press releases, and downloadable eBooks can cost less per year than a single advertisement in a travel magazine or printed destination guide.
What is Travel Content Marketing?
The term “travel content marketing” is relatively new, and can mean different things to different people. Basically, it can—and should—include the creation of content and then its public presentation in forms that could include a website, blog posts, press releases, and eBooks. When done effectively, content should not just promote your company, but also the destination where you operate—and as a result you become the authority on travel to the destination, which translates to more customers (and revenue) for you.
One of the easiest and most cost-efficient ways to increase your business is with better writing on your website pages.
Having worked with clients ranging from local tour companies to world-leading online travel companies such as Expedia, Andrew Hempstead understands just how important quality content is – and is able to combine his local knowledge with his writing experience to create original, relevant, and informative content for your website. Online content is always optimized for maximum exposure. This includes keyword research, keyword optimization, and organization of content.
Regular, well-written blog postings are an excellent way to maintain high rankings in major search engines.
Free up your time for other marketing initiatives by having Andrew Hempstead handle your blog postings. Your posts will be optimized with keywords important for your company, use original and creative content to keep the attention of readers, and come complete with catchy titles. Prices start at $80 for one blog posting per week, inclusive of adding images and posting directly to your website so you don’t have to worry about a thing.
Press ReleasesAn effective travel content marketing strategy should include focused, informative press releases.
As a travel writer, Andrew Hempstead has received, literally, thousands of press releases. This gives him the unique perspective of knowing exactly what fellow writers are looking for and which ones they are most likely to read. Public relation companies are paid to churn out releases that are most often formulated similarly across an entire travel market. We take the time to understand your unique company or destination and write releases designed for the specific audience you need to target.
Once you have a well-written press release, you need distribution. We can walk you through the entire process and ensure it is received by the most influential journalists and major media outlets across Canada through distribution companies like the Canadian Press Wire Network.
According to Chapters Indigo, Canada’s largest bookstore chain, there are more books being published today than ever before.
Submitting a book proposal or publishing an eBook can be overwhelming, which makes getting advice from a published author invaluable. Andrew Hempstead has had over 70 books published by the world’s leading guidebook publishers. As co-owner of a regional publishing company, he also has extensive knowledge from the perspective of a publisher – what they are looking for (and what they’re not). He has helped dozens of new authors through the years navigate the world of proposals and contracts, and continues to do so on a regular basis at no charge and with no strings attached, but simply as a way to give back to the career that has given him so much. Note: Advice is able to be offered on guidebook-related queries or from locally based (Canadian Rockies/Alberta) authors.
Whether it’s delivered pre-sale or post sale, a professionally written, well-presented eBook makes you the ultimate authority on your destination.
Although the majority of travelers now use the Internet to help plan their trips, travel guides written by experienced local authors are still seen as the ultimate authority on a destination—but instead of in printed form, content is formatted to an eBook (usually a PDF). Having custom-written travel content presented in the form of an eBook is therefore an effective way to promote both your business and destination—and often content created for your website can be repurposed for a guide, making this extension of your marketing strategy even more cost effective. Please ask us for samples and pricing structures.
Proofreading and Editing
Nothing kills your credibility more quickly than typographical errors, poor grammar, and factually incorrect content.
Our editing services entail a lot more than simply proofreading for typographical errors. Editing also includes ensuring that your content provides clarity and flows well. In our experience, due to the cost and emotional attachment, many companies don’t have their content professionally edited, but this is a mistake – it’s important to remember that even experienced writers have their work professionally edited. Regardless of whether you have a five-page business plan or a 100-page website, we’ll eliminate typographical errors, check the grammar, ensure correct punctuation, and ensure that the text flows clearly. We are more than happy to show you how your existing content can be enhanced by editing and proofreading.